About

I’m a hybrid creative strategist and content marketer with 16 years’ experience helping brands, creators and communities share stories that connect - emotionally, culturally and commercially.

From London to Singapore, I’ve worked at the intersection of marketing, PR, social, and production shaping ideas that work across every platform.

At agencies such as BBH Singapore and now at my own companies: Fedby Studio and Fedby Marketing, I've collaborated with some of the world’s most loved brands: YouTube, Meta, Visit Singapore, Red Bull, Samsung, Guinness, Uber Eats, and many more.

In addition to consulting for brands, businesses and agencies, I also create content my own content. I have achieved over a million views to date, being featured in Mothership and 8Days, and partnered with Nando’s, Swensen’s and Chimi’s amongst others.

If you have a project that you’d like to discuss with me then please feel free to drop me an email at sam@fedby.studio